Evian Natural Spring Water wanted a viral video and they got one for their "babies on skates" commercial video. Cool CGI break-dancing babies dancing and skating to intense beat of Rappers Delight (mp3 download link). The upscale water brand, this week, is launching its new Live Young global advertising campaign. The ads, which will appear online in the U.S. and on TV in some overseas markets, look to project its values of health, youth and purity in a more playful way than in the past. They have subsequently launched a website www.evianliveyoung.com for viewers to see two videos, digital teasers of break-dancing babies and making-of clips. Plus interviews with a few of the 96 babies filmed to follow.
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